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Common Misconceptions
Common Internet marketing misconceptions.
Below are some of the common misconceptions that people have about search engine marketing.
01
Page rank.
Page rank is very important. Page rank is a number from 1 to 10 (-1 to 10 be exact) assigned by Google to a web page to indicate an importance of the page from the prospective of Google.
It is important to have a page rank for your website so the other web masters can see your website is in good standing with Google and they can link to it, if they have a reason to do so. From the stand point of showing up high in search results, it is not as important as some may think. There are many websites with high page rank that will be displayed below lower page rank websites (or website with no page rank at all) in search results.
01
02
Search engine submissions.
Submitting your website to hundreds of major search engines will improve ranking. There is actually only three major search engines: Google, Yahoo, and Bing (former MSN). Submitting to those three, does not do any good as they are crawler based (means they have robots to search the web and they will find your website, without you submitting your website to them). If you just want search engines know about your website existence, submitting to those might be fine (even above mentioned three search engines have an option of manually submitting a site). But if you want your website to rank high and be found by people, you will get zero benefit out of submitting your site to any of the search engines at all.
Directory submissions.
Manually submitting your site to thousands of website directories will improve ranking.
You can submit your site to millions of directories but how many of them will actually accept your site? If your website is new (it will also have a page rank of 0 or -1) not many directory administrators would want to accept a website, which is now way to tell has a low page rank simply because it is new, or because it was penalized for something. Trying to submit a website that has a page rank of zero to directories is not always a good idea.
Article submissions.
Manually submitting your article to hundreds of article directories will improve ranking. Again, how many of those will be accepted? How many will be accepted by quality article directories? Is it the same article that is going to be submitted? Duplicate content does not have a lot of value and submitting the same article to multiple article directories is a waste of time. There is probably less than a hundred of article directories that will bring any value to your website (assuming you are using a unique content for submission) and submitting to many hundreds of directories will not bring you any improvement in search engine ranking. Article directory submission may work well, but the directories must be handpicked, and the content submitted needs to be unique.
Automated tools for link building.
Using automated tools will get your site banned.
If that was the case, you would not need to worry about promoting your website. All you would need to do, is to use automated tools to get your competitor's sites banned and you would have no, or little competition. Using automated tools may contribute to lowering the ranking of a website, if you are adding hundreds or thousands links every day for a new website, but for the older, established domain names being banned is usually not a threat. Building links manually is important, not because of the negative effects automated link building may produce, but because high quality links, that will have positive effect, need to be carefully selected and automated software is not capable of doing that yet.